For an insane moment, I thought maybe I’d crossed over into a weird alternate reality. Maybe these people weren’t actually marketers but a sadistic club of psychopaths leading us to the slaughter. Ironically, it would have been a financial slaughter for my wife and me if we’d been a little more naive. I considered it a win for my pocketbook when they finally let us free. But that doesn’t change the fact doesn’t get how to market to Millennials. Here’s what happened. Lie to Us If your product is really going to save me money, why do


Les
Les

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